Schedule
Wednesday, July 21st – 6:00pm – 9:30pm @
MaRS Discovery District, 101 College St.
6:00pm – REGISTRATION AND NETWORKING
7:00pm – 7:15pm – OPENING INTRODUCTIONS
Gavin McGarry to present Global Cross Media Statistics
7:15pm – 7:20pm – COMPANY INTRODUCTIONS
10 selected companies will have 20 seconds each to stand up and say who they are and what they do.
7:20pm – 7:50pm – DEMOS
3 new cross platform companies x 5 min presentation + 5 minute Q&A
ES3 Demo Project – Douglas Edward
TV Dashboard, Tumblebooks TV, and QuickView – three Interactive Television applications which demonstrate the true power of the connected TV experience via a lone set top box, eliminating the clutter of additional devices in the living room.
BitStrips Demo Project – Jacob Blackstock
Bitstrips.com is the world’s biggest and best online comics site, where anyone can become a cartoonist without having to draw a single line. And now Bitstrips is revolutionizing literacy with its educational site, BitstripsforSchools.com – which, in its first year, has been licensed to more than 2 million students. With 20,000 comics created every day, and more than 3 million Bitstrips so far – the online comic strip revolution is just getting started!
Shark Teeth Films Demo Project – Adrian Carter
SharkProof is virtual portal into the studio at Shark Teeth Films. It allows us to share a viewing experience with our clients no matter where they are. As the budgets for production fall, we need to replace the support staff with tools that help us communicate.
7:50pm – 8:05pm – The Future of the Advertising Industry
Two advertising executives will discuss a pressing cross media issue of the day: “The Changing Agency: Evolution or Revolution”
Speaker: Colleen DeCourcy, Former Chief Digital Officer, TBWA Worldwide
Speaker: Richard Bernstein, SVP Managing Director, Arc Worldwide, a Leo Burnett Company
8:05 – 8:50 – PANEL PRESENTATION
TITLE: Melting the Silos: The Reality of Cross Media Integration
DESCRIPTION: Five of the media industry’s top players – one from each sector – offer their insight, and debate the outcome, of how media will be produced, distributed, and consumed in a cross media environment. The goal of the panel is to focus on what is working, or not working, in cross media at present. We will avoid pie-in-the-sky predictions and questionable business models. The panelists will offer strategies on how to incorporate cross media into your business model and give insight into some of the challenges the media industry faces as the silos melt together.
Moderator
Gavin McGarry, President, Jumpwire Media
Panelists
Motion (web video, TV, animation, film, DVD) – Chris Van Noy – Chief Strategist – Akamai
Mobile (tablet devices, smart phones) – Pete Watson – Senior Business Development Manager : Consumer Partners, Research in Motion Limited, (RIM)/Blackberry
Marketing (advertising, social media, SEM) – Sabrina Geremia – Head of Agency Relations, Google Canada
Publishing (apps, podcast, magazine, book, newspaper, email, music) – Lisa Charters, SVP Director Digital, Random House of Canada Ltd.
Gaming (casual gaming, console, ARG) – Michael Schmalz, President, Digital Extremes Ltd.
8:50pm – 9:10pm – CASE STUDIES
2 cross content or technology case studies x 10 minutes each.
Case Study #1: Transmedia – Dr. Siobhan O’Flynn – Transmedia Consultant – Narrative Now. We all know how Napster & iTunes changed the music industry. Right now the shift to digital distribution for film and tv is undergoing a similar shake-up. Siobhan O’Flynn’s case study will present a snap shot of digital development and distribution strategies that are emerging alongside the models of major industry producers and broadcasters that may well point the way to a Web 3.0 future.
Case Study #2: Music – Steve Pratt – Director CBC Radio 3 – CBC Radio 3
Most forms of media are wrestling with their value, purpose, and definition. CBC Radio 3′s Director introduces you to one network that has been built as cross-media platform from the ground up. CBC Radio 3 is a Canadian music discovery service with homes on the web, Sirius satellite radio, audio & video podcasting, & mobile but NOT on AM or FM dials anywhere in Canada. His small team has found digital success by focusing on three key ideas: finding & owning a niche, creating new and unique value on a variety of platforms, and giving up control to the audience. Steve will take you through CBC Radio 3′s strategy and how it can be applied to other forms of media.
9:10pm – 9:30pm – WRAP UP
Final Q&A and discussion with the audience. Wrap up of main points and discoveries from the evening.
9:30pm – late – NETWORKING
Next Page: Speakers
